In 1985, more than 72,000 fans showed up in Jacksonville to see the Bulls lose a heart-breaker to
the Generals 28-26.
The Jacksonville Bulls averaged more than 45,000 fans a game in their two-year existence, while
the Generals averaged just under38,000 for their games at the Meadowlands.
The Bulls' name was taken from team owner Fred "Bubba" Bullard, a Jacksonville land developer. Bullard had initially sought to buy a stake in the Boston Breakers and move them to Jacksonville when it became apparent the Breakers could not find a suitable venue in Boston. However, Breakers owner George Matthews broke off talks when Bullard insisted that coach Dick Coury be fired in favor of Florida State Seminoles coach Bobby Bowden.
The team held a 'name the team' promotion with a write-in campaign for publicity purposes. The Bulls moniker was credited as a submission from the winning entry. The team colors of garnet, orange and silver were taken from the three college football teams most popular in the area; garnet from the Seminoles, orange from the Florida Gators, and silver from the pants worn by the Georgia Bulldogs.
The helmet design was unique for a professional football team. Each side had the team's logo of a streaking bull (one side the mirror image of the other); the two logos were bridged by a series of parallel lines, and the team name was incorporated into the bridge as a silhouette against the parallel lines.